Medical science liaisons , or MSLs, play an important role from pre-launch, helping companies engage with healthcare professionals while keeping companies within local and national codes of practice, such as the ABPI code and the PhRMA code . There are opportunities to tap into the experience of these individuals before launch, around launch and once the drug is on the market; however, the MSL role remains non-promotional throughout.
MSLs working pre-launch
In the two years or more pre-launch, MSLs are a company’s main direct route to engaging with healthcare professionals. They respond to queries, support investigators in clinical trials and collect insights in their conversations with healthcare professionals. They then share these insights within the biopharma company’s...