A few weeks ago, I enjoyed taking part in the Quintiles' webinar ‘ UK Market Access Payer Perspectives '. I was joined by Dr Junaid Bajwa, GP and board member for Greenwich CCG , to discuss the value paradox in the UK market access space. The webinar brought the concept of 'value' and ways for biopharma and local health economies to work together locally out of the theoretical and into the real world, which of course is exactly where it needs to be.
The goal of overlapping values
Although we are all talking about aligning our values, it is important to be realistic. In an ideal world, industry and the NHS would be perfectly in sync, but in reality, that simply won't always be possible. It would be naive to think that commercial drivers and local care needs will always be...