A systems-thinking approach to drug discovery, development and delivery, will help biopharmaceutical companies gain efficiencies in their process, and demonstrate the value proposition of their products that payers now demand. But the success of this model is predicated on their ability to access integrated healthcare data.
There are six sets of data that the healthcare industry needs to take care of any individual patient --
Clinical data, which increasingly resides in electronic medical records.
Economic data to demonstrate the financial proposition of a treatment –which is often defined as quality divided by cost.
Patient-reported outcome data, including things like side effects, how well patients feel when they’re on medications, and whether they...