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QuintilesIMS Blog

Fresh ideas and insights from our experts around the globe

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Brazilians flock to pharmacies: How healthcare companies can bolster sales by embracing this shifting shopper trend
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Claude Hughes
How innovations in maternal immunizations could save the lives of infants around the world and help WHO reach its Fourth Millennium Development Goal.
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Adrian McKemey
In this post, I will examine outcomes evaluations and how they can help biopharma demonstrate value and outcomes at a local level in the UK. For biopharma, proving the value of a drug is key to its success in the local health economy. During the process of determining a drug’s effectiveness within a local heath economy it is important that all potential data sources are utilised when developing a case for funding with decision makers and a local outcomes assessment can be an important element of this case presentation. With this in mind, outcomes evaluations and outcomes audits are suitable methods for proving a drug’s value and measuring treatment effectiveness using observational data.  We have previously discussed outcomes audits in detail, however this approach looks at data...
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