Patient Centric Services

Patient Centric Services describes a group of services, usually sponsored by pharmaceutical companies, that tackle some of the biggest problems facing the industry today: New therapy adoption, Therapy adherence and Patient retention.

In addition to creating programs bespoke to the needs of the patient and brand, what services are provided depends on the local market and reflects the differences in healthcare structures around the world. In the US programs are largely about education and therapy adherence, while in Europe companies are also using nurse advisors in sophisticated programs to support market access and formulary maintenance.

So how well do these patient-centric programs work and what can the wider market learn from the European experience where payers are starting to call the shots? Welcome to your patient centric primer.