Faced by a broad array of challenges - from healthcare reforms to evolving practice dynamics - physicians have little time to spend with patients, and still less for biopharma sales representatives. This time pressure can limit a healthcare pracitioner's awareness of the latest advances and techniques, and their ability to fully support and educate patients. Further, one-third to one-half of patients with long-term conditions fail to take their medications as prescribed.

Against this backdrop, innovative solutions are needed. Clinical Nurse Educators (CNEs) - also known as Clinical Educators, Nurse Advisors, Patient Advocates or Coaches - are highly trained individuals who provide educational outreach to both healthcare providers (HCPs) and patients, optimizing diagnoses, prescribing rates and patient adherence.