Hospital mergers and acquisitions, group purchasing organizations (GPOs), integrated delivery networks (IDNs), accountable care organizations (ACOs) and value-added committees (VACs) have changed the sales engagement strategies of medical device and diagnostics companies.

Learn how continued advances in data and analytics can help:
• Identify new markets based on timely and accurate data
• Produce potent value propositions for sales
• Align sales, marketing and IT resources under the best strategies
• Develop data-driven models for deploying and compensating the sales force