Female doctor at computer

How intelligent is your multichannel strategy?

56 minutes

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November 04, 2015

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There are more ways available than ever for reaching physicians. The secret lies in choosing the most effective combination of different channels to ensure efficient reach. Done properly, it can harnesses the power of integrated technology to streamline the engagement process, while delivering a consistent message across all communication touch-points.

Join our webinar to learn more about the key shifts happening in the marketplace driving the need for a truly integrated multichannel engagement (IME) strategy. We’ll have a look at what’s happening in the industry, including the move from cost-focused to customer-focused sales objectives, the need for greater channel integration, and the use of analytics as an enabler for engagement. Learn how an IME approach can help organizations achieve increased value and greater efficiency from their sales and marketing efforts.

Key Learning Objectives:

  • What is real integrated multichannel engagement and what are the different areas covered under the term?
  • What are the shifts that need to happen to bring integrated multichannel engagement to life?
  • How to use analytics as part of your wider multichannel strategy