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Launch Excellence V: Surviving and Thriving in a Specialized World

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June 14, 2017

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Summary

There has been a shift towards specialized medicines for highly segmented patient populations over the past decade. This shift demands a new commercial model and skill set. Multiple channels that allow real-time connection with the target audience play a key role in this new landscape, and activity around current launches that excel reflects this. What remains constant, are the principles for launch. Join QuintilesIMS to discuss a decade of launch excellence analysis and insights to help you achieve consistent success in product launches.

Key take-aways

In this webinar, we will examine the following topics:

  • A reality check: why do companies need Launch Excellence?
  • Launch Excellence V: the radically changed launch environment
  • Bridging the gap – how to achieve excellence launch

Speakers

Dr. Simone Christiane Seiter
Vice President, Global Lead Launch Excellence
QuintilesIMS Consulting Services

Sarah Rickwood
Vice President, European Thought Leadership
QuintilesIMS

William McClellan
Center of Excellence Leader, Launch Excellence
QuintilesIMS

Lisa Murch
Senior Consultant, Thought Leadership
QuintilesIMS