There has been a shift towards specialized medicines for highly segmented patient populations over the past decade. This shift demands a new commercial model and skill set. Multiple channels that allow real-time connection with the target audience play a key role in this new landscape, and activity around current launches that excel reflects this. What remains constant, are the principles for launch. Join QuintilesIMS to discuss a decade of launch excellence analysis and insights to help you achieve consistent success in product launches.
In this webinar, we will examine the following topics:
Dr. Simone Christiane Seiter
Vice President, Global Lead Launch Excellence
QuintilesIMS Consulting Services
Vice President, European Thought Leadership
Center of Excellence Leader, Launch Excellence
Senior Consultant, Thought Leadership