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On the Road to Integration: Moving your multichannel program into the fast lane

1 hour

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July 01, 2015

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Biopharma companies today want to take advantage of innovative marketing strategies to engage busy physicians, but they often struggle to implement a multichannel approach that delivers a consistent brand message across all touch points. One of the biggest obstacles they face is how to link disparate data streams between marketing and sales departments, to ensure all brand messages are accurate, engaging and on-point, regardless of the messenger. This webinar will explore how organizations can overcome these challenges by creating effective cross-department marketing campaigns to support integrated multichannel engagement (IME) strategies. We will explore how companies can build stronger lines of communication between marketing and sales, how they can streamline legacy systems and processes, and how they can harness the power of digital media to deliver a multi-tiered messaging campaign that will effectively engage their target audience.

Key learning objectives

  • Based on research among pharmaceutical companies, learn about the industry’s opinion and current use of multichannel marketing options
  • Learn how to overcome potential internal and external hurdles and how to find the right partner to successfully deploy effective activities
  • Get an insight on the results you can expect, which will help you demonstrate ROI to your stakeholders

Who should attend

Decision makers in Sales and Marketing, Digital Marketing, Stakeholder engagement, Product & Brand Managers, Head (VP) of Marketing / Sales, Multichannel marketing, Physician / Patient / Payer communication

Speakers

Peter Lammers
Vice President Integrated Multichannel Engagement
Quintiles

Liz Murray
Director Integrated Multichannel Engagement
Quintiles