Biopharma companies today want to take advantage of innovative marketing strategies to engage busy physicians, but they often struggle to implement a multichannel approach that delivers a consistent brand message across all touch points. One of the biggest obstacles they face is how to link disparate data streams between marketing and sales departments, to ensure all brand messages are accurate, engaging and on-point, regardless of the messenger. This webinar will explore how organizations can overcome these challenges by creating effective cross-department marketing campaigns to support integrated multichannel engagement (IME) strategies. We will explore how companies can build stronger lines of communication between marketing and sales, how they can streamline legacy systems and processes, and how they can harness the power of digital media to deliver a multi-tiered messaging campaign that will effectively engage their target audience.
Key learning objectives
Who should attend
Decision makers in Sales and Marketing, Digital Marketing, Stakeholder engagement, Product & Brand Managers, Head (VP) of Marketing / Sales, Multichannel marketing, Physician / Patient / Payer communication
Vice President Integrated Multichannel Engagement
Director Integrated Multichannel Engagement