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Personalized medicine: Commercializing drugs with companion diagnostics

December 01, 2016

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The shift to personalized medicine is gathering momentum; over 40% of all drugs and 73% of oncology drugs in development include a biomarker. Commercializing drugs with companion diagnostics creates additional complexity, as well as new challenges and opportunities. 

Are you creating the product strategy for a drug with a biomarker? Are you considering partnering with a diagnostic company? Will you be launching a therapy with a companion diagnostic in the next 24 to 48 months? This webinar provides insights on trends, key challenges, potential approaches and key learnings.