Retain patients in real-world studies to improve evidence collection with increased engagement

1 hour

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June 10, 2015

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Traditionally, real-world and late phase studies require sites to enroll, engage and retain patients and collect and record patient reported outcomes (PRO), which can be burdensome to both sites and patients. Over time, sites and patients may lose motivation to participate, contributing to high patient dropout rates, increased study costs and site dissatisfaction. Collecting patient data for long-term observational studies is critical for demonstrating the safety and effectiveness of your therapies. To capture these data – and produce a comprehensive picture of health outcomes – you need to engage patients over many years and assist sites in improving compliance.

In the session, we will explore:

  • Identifying design and operational considerations when conducting long-term observational research
  • Understanding site and patient retention challenges
  • Developing a multi-channel approach to patient engagement and PRO collection
  • Examining engagement strategies and opportunities for improving retention and compliance
  • Case study: Pilot study of direct-to-patient pharmacovigilance – the PROTECT pregnancy study


Nancy A, Dreyer, PhD, MPH
Global Chief of Scientific Affairs & Sr. Vice President
Quintiles Real-World & Late Phase Research

John Reites
Sr. Director, Product and Strategy
Quintiles Health Engagement & Communications

Marlene Smurzynski, PhD, MSPH
Quintiles Real-World & Late Phase Research