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Talking the patients’ language – the importance of effective, patient-centered engagement

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June 06, 2017

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Summary

Effective patient engagement and empowerment – patients' involvement in their own healthcare and decision-making – is of vital importance. Why? Because it has the potential to improve treatment adherence, health outcomes and patient quality of life. There are tools, strategies and technologies that can assist patients in improving their engagement levels, but to ensure uptake from both patients and physicians, these need to be backed up with evidence.

Our upcoming webinar brings together QuintilesIMS experts and two family caregivers to discuss what support patients really need to help them actively engage in their health.

Peter Rutherford, vice president of integrated market access will explore the importance of patient engagement and the impact on health outcomes; Chris Kelly, associate director of medical communications, will examine the different evidence-based approaches to behavior change and engagement; and finally Keith and Judy share their first-hand experience of being family caregivers. These four speakers will provide webinar viewers with a unique insight into the impact of effective patient engagement programs.

Speakers

Professor Peter Rutherford, MD, PhD

Vice President Integrated Market Access
EMEA and Emerging Markets

Christopher G. Kelly, MEd

Associate Director
Medical Communication