Patient support programs (PSP) must be dynamic in their approach to ensure that they meet the needs of all patients. As the industry makes the shift from transactional approaches to a more relationship-based approach, what tools can we utilize and where does the nurse fit as we move towards digital approaches?
In our upcoming webinar, we bring together three Quintiles experts to examine the changing patient support landscape. Peter Rutherford, vice president of integrated market access examines the current landscape and recent research. Helga Williams, senior nurse advisor shares her experiences of working directly with patients engaged with support programs and Rebecca Galbraith, senior director of health engagement and communication explores the multi-channel approaches being harnessed to maximize positive outcomes for patients.
Prof Peter Rutherford, MD, PhD
Vice President Integrated Market Access, EMEA and Emerging Markets
Senior Nurse Advisor
Practice Area Head, Patient Support and Adherence