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Where pragmatic meets efficient – a new level of evidence

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March 29, 2017

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Proving effectiveness and efficacy in the same study

Manufacturers traditionally design randomized controlled trials (RCTs) to evaluate either the effectiveness of interventions in real-life routine practice conditions (pragmatic) or the efficacy of an intervention (explanatory). Both are critical to developing the right evidence for your product, but manufacturers are looking for ways to conduct them in parallel to support launch more effectively. By merging these objectives in an innovative study design, you can deliver faster, more cost-efficient evidence.

Attend this webinar to explore how the intersection of real-world, pragmatic approaches and efficacy solutions can help optimize your trial. You will gain insight from discussion on

  • Innovative study designs
  • Case studies showing how this approach is already being used
  • Considerations for when this approach is most useful