Maciver, MBA
Director of Integrated Multichannel Engagement
Gretchen leads the global marketing and communications team for Integrated Multichannel Engagement with a focus on helping biopharma understand channel preference for their target audiences and defining the right mix of non-personal, personal and live communication tools. 

With nearly fifteen years of experience in marketing, commercialization and the pharmaceutical industry, Gretchen has extensive expertise in business planning, developing new market, building brand awareness and extending market penetration. Most recently at Quintiles, she specialized in commercial development for pharmaceutical products. 

Gretchen has a bachelor degree in chemistry and political science from the University of North Carolina, Chapel Hill and holds a Master’s of Business Administration from the Fuqua School of Business at Duke University.


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