Information Library
Case Studies - Primary Care
To learn more about a particular aspect of Quintiles’ pharma services, biotech development or drug commercialization services, select a topic at left. If you’ve already specified a choice, you may narrow your search by selecting additional categories in any order. For example, for information on oncology drug development, start by selecting oncology. Then you can narrow your search to Central Lab, News Releases and Europe.
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Grown-up thinking to mature product sales
August 13, 2009
This study looks at how Roche Italy decided to support the maturing end of their portfolio. And how, by rejecting traditional co-promotion, they found a much more radical, cost effective and successful solution. -
Launching a Successful Brand in a Genericized Market
March 27, 2009
The market for this particular category of muscle relaxants was owned by 10 mg tablets, both branded and generic. Our customer wanted to launch a 5 mg tablet that – contrary to physician and pharmacist preconceptions – was fully as effective as the 10 mg version. -
Training Multiple Levels of Field Staff
March 24, 2009
Learn about the customer situation, critical issues, the Innovex solution and results. -
Boosting Market Share
March 24, 2009
Learn about the customer situation, critical issues, the Innovex solution and results.
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