Making Headway in Shifting Winds by Maximizing Value

By: James Featherstone

Three experts discuss how personalized medicine and more targeted therapies are causing organizations to change their commercial organizations. James Featherstone, Quintiles Consulting Product Development and Commercialization EU Practice Leader, Heidi Hunter, Global VP Business Development, Innovex and Bruce E. Johnson, Senior Director, Eidetics, a division of Quintiles Consulting, highlight the challenges and new business models commercial organizations are adopting to succeed