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  • New Healthcare Architecture to Maximize Vaccine Coverage Rates

    April 19, 2011
    Jason Baumgartner discusses the steps required to create a complete healthcare architecture the shift among biopharma toward preventive medicine.

  • Podcast: Market Segmentation

    January 27, 2011
    Ismael Carreras, Ph.D., senior research director, market intelligence at Quintiles, details some new approaches to market segmentation for the biopharmaceutical industry.

  • Comparative Effectiveness Research as a Drug Development Tool

    September 1, 2009
    A Q&A with John Doyle sheds light on the complex issue of comparative effectiveness research, and its strategic importance in successful and efficient biopharmaceutical development.

  • Charting a New Course by Catalyzing Transformation

    June 9, 2009
    Adrian McKemey, Quintiles Consulting Product Development and Commercialization Practice Leader, and Michael Arlotto, Senior Vice President Corporate Development Quintiles, discuss how organizations are transforming their clinical organizations to more effectively deliver safer drugs.

  • Making Headway in Shifting Winds by Maximizing Value

    May 1, 2009
    Three experts discuss how personalized medicine and more targeted therapies are causing organizations to change their commercial organizations.

  • Setting Sail for Success by Optimizing Productivity

    April 1, 2009
    Quintiles Consulting Market Intelligence (Eidetics) Practice Leader James Kirk and our process optimization expert Principal Consultant Mike Hagan discuss how you can optimize productivity in your organization.

  • Robert A. Pearlstein

    March 25, 2009
    Bob is a co-founder of Eidetics, and has over two decades of experience assessing commercial opportunities and creating product strategies for biopharma and medical device clients worldwide.

  • George A. Mabry

    March 25, 2009
    George joined Eidetics in 1989 after a successful career in consumer and industrial products marketing and strategic planning. He previously held product management positions at General Foods and senior marketing management positions at Teradyne.

  • James C. Kirk

    March 25, 2009
    Jim joined Eidetics in 1988 from senior management positions in consumer and industrial product marketing, strategy, and development positions at Ocean Spray Cranberries and Gillette Company. Previously at Ocean Spray, Jim successfully spearheaded the company’s new Ingredient Division.

  • Frederick M. Gale, MD, FACS

    March 25, 2009
    A co-founder of Eidetics, Frederick brings over 20 years of experience in strategic research and consulting support for the pharmaceutical, biotech, and medical device industries.

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