Lessons Learned - Applying Global Trends to Domestic Pricing Strategies
Slides from John Doyle’s in-conference workshop at the CBI 2010 Effective Product Pricing and Modeling Strategies conference. The workshop focused on global pricing trends that could impact, or be applied to, U.S.-based pricing, covering three key areas:
I. Use Risk-Sharing Schemes as a Means of Market Access
II. Understand the Impact of Reference Pricing
III. Examine the HTA Process
