Outsourcing as strategic alternative to your own headcount

Francesco Frattini, Director Healthcare Development & Access, Roche Italy gave an insightful presentation at SFE Europe 2010 Summit in April about the Roche experience of working with the commercial solutions group of Quintiles as a strategic ally in outsourcing their primary care sales force. Key learnings of his presentation include:     

  • The Roche experience of outsourcing sales teams for the long-term 
  • The impact on sales results and management time, the lessons learned and expertise gained
  • How a different type of control can drive quality and results improvement
  • The value created for stakeholders - the feedback from prescribers

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Commercial – identify, promote and prove treatment value

Quintiles has built an unmatched suite of commercial competencies that biopharma companies are leveraging for faster market access and sustained success.

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Case Study: Strategic Outsourcing of primary care sales force

Focused Co-Promotion

Roche Italy needed to find new, cost-effective ways to underpin sales of mature products. Uncover what happened when a unique partnership with Quintiles reinforced sales growth.

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