Executive Vision Forum 2010: Clinical and Commercial Convergence

Padquale Cetera, VP Portfolio Management, Merck, presentation about the convergence of Clinical and Commercial at Executive Vision Forum 2010

Breaking Out of Organizational Silos: Bridging the Gap from Development to Commercialization

The fact that clinical and commercial functions can no longer work in isolation is not in question. Clinical and commercial collaboration is a necessity for survival. The question is, why have so few organizations done this successfully?
This discussion will examine the obstacles to achieving the convergence goal and offer approaches for accelerating convergence.