Trends & Perspectives

Comparative Effectiveness Research as a Drug Development Tool

A Q&A with John Doyle, Vice President and Practice Leader of Quintiles Consulting, sheds light on the complex issue of comparative effectiveness research, and its strategic importance in successful and efficient biopharmaceutical development.

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Rewarding Innovation and Value: What is the Role of Comparative Effectiveness Research

John Doyle, Vice President and Practice Leader of Quintiles Consulting, explains how comparative effectiveness research will play a major role in the future of drug development.

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