Getting a drug through clinical trials and successfully on to the market after regulatory approval is a long process, and it might be understandable for a company to metaphorically take a moment to catch its breath. Approval, however, is only the first step; the next big hurdle is to get the best positioning and market access for the drug, so that the right patients can receive the drug and achieve the optimum outcomes possible. Read our ezine to understand how you can optimize the required activities.