Managing long term conditions is challenging, for both patients and the healthcare system. Getting patients more involved in their care through patient support programs can help improve their outcomes and take the pressure off the healthcare system. Gain an understanding of why programs need to be tailored specifically to the patient, disease type and its stage. Learn how a patient centred approach can be best achieved by working together with healthcare professionals and patients. Taking a patient centric approach helps create drugs that meet patients’ needs, empowers patients and has the potential to create better clinical outcomes, improve quality of care, optimize resource utilization and reduce system-wide costs.