In 2008, Takeda had already developed a European base, with operations in France, Germany, Italy, the UK, Austria and Switzerland. The next stage in their growth strategy for Europe was to move into the Spanish market.

The challenge Takeda faced with the launch of its Spanish operations was one of a very tight timeframe — just three months from scratch to launch a countrywide team. The challenge was compounded by the need, initially, for the project to be managed out of London by a non-Spanish speaking team from Takeda.

Read how Quintiles uncovered a safe solution to accommodate the two different business cultures, as well as two separate languages.