A global pharmaceutical company needed to dedicate all existing regional sales resources to its pending launch of a blockbuster drug in Spain. It also needed to maintain share of voice for three anchor brands. That meant hiring and training a sales team in three separate therapeutic categories from an inexperienced talent pool — all on a rapid 6-week timeline.
Quintiles had the best-in-class sales training capabilities, therapeutic expertise and established local relationships required to rapidly hire, train and deploy a sales staff qualified to support the three mainstay brands in accordance with the company’s high standards.
Read how Quintiles met or exceeded all key performance indicators (KPIs), targets and timelines. And, most importantly, maintained share of voice in the Spanish market on the three anchor brands, even increasing it on one of those brands.