Despite aggressive traditional consumer marketing through mass markets, sales for an oral health product launch were lackluster in German-speaking regions.

Quintiles helped to develop a strategic consumer marketing plan, targeting the dental community, to build a strong network from which to gain product referrals and expand awareness.

Not only did the product regain its place in the market, sustained marketing campaigns based on the successful strategy boosted brand awareness 90% and expanded the overall size of the market.