Integrate Channels to Unleash Better Outcomes
Multichannel is no longer an industry buzz word, rather, it’s a methodology for success amidst a tangled marketplace. Like the links of a chain, an integrated multichannel strategy connects channels, content, and customers in a straight line aimed directly at helping patients.
The industry has moved reluctantly beyond face-to-face meetings as its only customer interface, and now looks to other channels to deliver its message. Virtual rep calls via the Internet, e-details delivering requested content or promotional compliant materials such as coupons and vouchers, visits to web sites, or conferences are just some of the viable and effective touchpoints. By making a few critical changes, life-sciences companies can intelligently leverage multiple channels to optimize engagement by reflecting customer preferences.