In order to meet the challenges of rising product development costs, generics, and patent cliffs, the biopharma industry must utilize information technology to bring drugs to market faster, better, and cheaper. Biopharma has the opportunity to tackle its challenges through technology-based solutions and collaborations with CROs to plan, design, and execute clinical development. Partnerships with a technology focus demand a move to relationships where trust is built through transparency and shared access to data that allow biopharma and CROs to work side-by–side to make more proactive decisions.