The rise in healthcare costs has outpaced Gross Domestic Product (GDP) growth since the 1970s. Contributing factors are avoidable hospitalizations and disease progression that add more than $290 billion to healthcare expenditures per year in the US alone.

Patient behavior is the largest single factor in health status and outcomes, but influencing it has proven challenging, with few patient-focused behavioral interventions demonstrated to be effective. Recent evidence suggests that patient behavior can only be influenced by targeted and personalized multi-channel interventions that take each patient’s unique characteristics and motivators into account.4,5 These targeted and personalized interventions, such as remote alerts and real-time vital signs and medication monitoring, are rooted in a deep understanding of psychological, clinical and environmental factors that influence patient behavior. Targeted interventions based on such insights also have the potential to greatly increase patient and physician engagement by providing real-time feedback during the course of treatment. This offers potential for changes in therapy, helping to avoid hospitalizations.