In the provision of healthcare, evidence matters. Assembling the right portfolio of evidence improves quality and consistency, and maximizes value.

This webinar presentation given by John Doyle of Quintiles and Nicolle Gatto of Pfizer, “Begin with the End in Mind” will share key issues influencing the growing complexity of healthcare decision-making, the pros and cons of the spectrum of real-world research approaches and innovative emerging research methods.

The methods used to generate and evaluate “real-world” evidence are coming under intense scrutiny, and if the approach to generating evidence is not valid to answer the research question, then the study may have limited value.

Download the presentation or listen to the webinar.