Brian Sweet, CPO, WellPoint. Presentation about the convergence of stakeholders from the Executive Vision Forum 2010.
A Holistic Approach to Patient Outcomes
The stakeholder landscape has shifted and with it, so has the center of power for market access. Providers are no longer the center of the decision making universe. To be successful, biopharma companies must communicate more value to a larger stakeholder audience and learn how to collectively satisfy their often divergent value equation and needs.
This discussion will examine the new stakeholder landscape and explore approaches to better understand stakeholder needs and how they are to be incorporated into the development process for best results.