The requirement for real-world evidence to support healthcare decision making has never been greater. This need, together with the increased availability of real-world data sources, has thrown light on the challenges of accessing and interpreting real-world data. Companies are looking for new approaches to gather real-world evidence at the right time, within the available budget, and to the appropriate quality standards.

In this paper Louise Parmenter, Global Head of Operations, Epidemiology & Outcomes Research, Real-World & Late Phase Research and Anke van Engen, Principal, Advisory Services discuss strategies for success.

Authors: 
  • Louise Parmenter, Global Head of Operations, Epidemiology & Outcomes Research, Real-World & Late Phase Research at Quintiles
  • Anke van Engen, Principal, Advisory Services at Quintiles