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Clinical Educator/Nurse Advisor

Clinical educators and/or nurse advisers are nurses who have the task of conducting programmes centred on educational activities, aimed at patients, on the pathology and correct use of the pharmaceutical products to increase adherence to the treatment protocols, on activities of auditing/screening patients, and in support of doctors and their staff in under-diagnosed or insufficiently controlled therapeutic fields. All the services may be performed at general practitioners’, at hospital centres or at patients’ homes.

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Key Account Manager

The key account manager is concerned with the management of relations with Key Opinion Leaders and with other key stakeholders at local and regional levels (managers of pharmaceutical services, strategic local health authority manager and/or hospital complexes, supply officers and supervisors, etc.). Among the responsibilities is that of following the purchase processes for the inclusion of pharmaceutical products in the Formularies and taking part in tenders.

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Medical Liaison

The medical liaison is the main point of medical-scientific reference on products and company projects for external interlocutors such as doctors and health professionals. Within the territory, it is the responsibility of the medical liaison officer to spread the scientific message tied to the company’s current product portfolio, prepare future product launches and initiate new clinical studies.

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Medical Sales Representative

The sales representative is a professional who informs doctors about pharmaceutical products, explaining all their features: mechanism of action, benefits and contraindications. The medical sales representative provides updates on new drugs and information regarding the use of those already on the market on behalf of the company for which he works.

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Product Specialist

The product specialist has the task of interacting with doctors specialized in various disciplines, Key Opinion Leaders and other health system stakeholders. A prerequisite for this role is previous experience in the therapeutic field of competence and leadership skills.

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