Pre-launch phase

Lay the foundation of the future success of your product

At this early stage, for successful market access you will need to establish:

  • The right strategy: Understand the market and the local HTA methodology
  • The right evidence: Meet stakeholder needs
  • The right relationships: Establish contacts with payers and key opinion leaders

The right strategy: Understand the market and the local HTA methodology

It is never too early to plan your market access strategy and to improve patient and physician access to your product, you need to know the local market environment and local HTA requirements, to ensure you meet market demands. Below are a few areas you might want to consider in your launch planning process:

The right evidence: Meet stakeholder needs

Understanding how a disease and its patient population is currently being managed is a crucial first step when looking to gain access. You will need to consider:

  • Meet requirements of the local market access and reimbursement framework
  • Mapping patient pathways and referral points
  • Value message development
  • Dossier development
The right relationships: Collaborate with payers and key opinion leaders

You will need to engage with stakeholders on different levels early to see how they define value and how they perceive current unmet needs. You will also need to gain their perception on key clinical, policy and economic drivers. To achieve this you should have specific development strategies in place to reach the right key opinion leaders and payers, and build an ongoing relationship with them. 

 

Essential reading to gain a greater understanding on pre-launch strategies: