J. KNIPPER & COMPANY AND INNOVEX TO PROVIDE ONLINE DRUG SAMPLING CAPABILITY
September 2, 2004
LAKEWOOD and PARSIPPANY N.J. – September 2, 2004 – J. Knipper & Company, Inc., an innovative marketing services company, and Innovex, a leading commercial services provider, have announced an agreement to provide an online sampling system to the pharmaceutical industry, via the iQLearning.com physician portal.
Under the agreement, Knipper will enter contracts with pharmaceutical manufacturers to offer and fulfill product samples to physicians in an online, paperless environment. This new service capability is based on accessing Knipper's prescriber validation and samples distribution systems and iQLearning's e-signature and order creation capabilities.
"The pharmaceutical industry has long recognized the need to lower the costs of supplying samples to physicians through traditional methods," said James Knipper, President of J. Knipper & Company. "Manufacturers will directly benefit from this system by being able to increase market share and brand penetration while reducing direct costs through the use of a true electronic, 21CFR Part 11 compliant, sampling system."
Scott Clark, Vice President, Global Innovex eSolutions, said, "Pairing video details and e-details with e-sampling offers will be an immediate impact for both physicians and pharmaceutical companies. This is a major advance in our integrated marketing solutions that deliver clinical trials opportunities, product education information and market research programs to our 130,000 iQLearning.com physician members."
About J. Knipper & Company
J. Knipper & Company, Inc., is a fully integrated pharmaceutical marketing services company in the U.S. This e-sample system expands their current suite of services that includes PDMA-compliant literature and comprehensive sample fulfillment services exclusively for the pharmaceutical, biotech and healthcare industries. Their facilities are registered with the FDA and DEA.
Knipper's services also include direct mail, data base management, multi-faceted direct-to-consumer systems, adherence and persistency programs, complete product launch support, teleservices, web-based surveys, web-based sales force distribution, and full crisis and recall management services. For more information about J. Knipper & Company and the e-sample program, visit www.knipper.com or call 888 KNIPPER.
About Innovex
Innovex, a unit of Quintiles Transnational Corp., is a leading commercial services provider offering sales and marketing services designed to accelerate the success of pharmaceutical, biotech and other healthcare products. For more information visit www.innovex.com.
Quintiles helps improve healthcare worldwide by providing a broad range of professional services, information and partnering solutions to the pharmaceutical, biotechnology and healthcare industries. Headquartered near Research Triangle Park, North Carolina, Quintiles has offices in 50 countries and is the world's leading pharmaceutical services organization. For more information visit the company's Web site at www.quintiles.com.
Contacts
Dave Hammond, Knipper
888-564-7737
Greg Connors, Investor Relations
Office:
+1 919 998 2000
Mark Barnes, Knipper
888-564-7737
Tom Fuldner, Media Relations
919-998-2052