RESEARCH TRIANGLE PARK, N.C. – April 28, 2009 – Quintiles Consulting today announced the appointment of James Kirk as Practice Leader for Eidetics, the Market Intelligence and Analytics Practice of Quintiles Consulting.
Quintiles Consulting’s decision analytics group, Eidetics, provides analytics-based strategic research and consulting support to major biopharma companies worldwide.
In this role, Jim will lead the team of professionals on projects which address complex business challenges in nearly every disease category, from pre-clinical go/no-go decisions to post-launch market defense. Typical assignments include market segmentation, brand positioning, pricing strategy, and treatment algorithm definition.
Jim was one of the founding partners and has been with Eidetics since 1988. He holds a Masters degree from Stanford University, and a Bachelor of Arts degree in biochemical sciences from Harvard.
As part of its expansion in the market place, Quintiles Consulting acquired Eidetics last year to strengthen the Consulting group’s core offering. The addition also enhanced the group’s ability to provide clients with distinctive data-driven, strategic solutions to meet the tough challenges the pharma industry is facing. Eidetics has been providing research-based market insights and data analytics to support business decision making in drug development and commercialization for the past 20 years and counts among its repeat clients 18 of the top 20 pharmaceutical companies.
About Quintiles Consulting
Quintiles Consulting works with pharmaceutical, biotech and medical device companies to maximize potential and minimize risk, from discovery through development and commercialization by providing expert strategic, operational, and technical advice. Building on the global reach and expertise of Quintiles Transnational, Quintiles Consulting practice areas include Product Development and Commercialization, Regulatory and Quality, and Market Access, and Eidetics. Quintiles Consulting has full-time consultants based across the U.S. and Europe to serve its global clients. For more information, please visit www.quintiles.com/consulting.